Well… let's talk about this first, which is sustainability certification. Maybe many people, including some relatively small-scale enterprises, are not particularly familiar with it. In fact, this is to use a series of standards, which are relatively specialized and developed by some certification agencies to evaluate an organization and a product. Whether it meets the standards or not is whether it is qualified or not. It depends on the kind of, how to put it, long-term development, sustainable development, and this kind of eco-friendly model, what kind of status and attributes does it mean.
Many larger companies value sustainability certification. The main aspect, the first point, is that it is conducive to improving the corporate image. If you understand that there is some connection between marketing and branding, a company that has obtained this kind of sustainability certification will feel very reliable and reassuring when it comes to promoting its products to the outside world, customers, consumers… let’s talk about customers. This company sounds very reliable and reassuring compared to companies that have not been certified. The thinking of many consumers is quite simple. Once this certification is issued, it will show that the company is… responsible for the environment and has commitments from all relevant parties. This first impression will make them feel more trustworthy, right?
The second thing…the second thing is risk management. For example, in the supply chain…many policies and regulations are constantly changing. For example, some raw material procurement links, production and processing processes, and market circulation, etc. If these sustainable development certification standards are met, it can largely reduce the risks that companies may have caused by various uncertain factors. Let's talk about negative risks. In ordinary life, we also understand that uncertainty has a negative impact on the production process. This is the meaning of this connection.
From another perspective, this sustainability certification can help companies explore new markets and new opportunities. As global trade continues to become multifaceted and diversified. Between some countries and different regions, what are the trade policies… and the types of buyers and consumer markets are different? For example, some regions in Europe, the United States, and Northern Europe have high requirements and popularity for environmentally friendly products or products with sustainability-related attributes. For example, the economic development status of some countries in Asia is biased towards another…other status. This is different. Access certain market channels and satisfy special customer groups through certification. Well…the company can open up a lot of potential business opportunities.
What are the key points in implementation? The first step is to have a deep understanding…to have a deep understanding of those…those standards! Different models, as well as between fields… For example, a factory is an area that produces products… Different categories have different detailed certification requirements, rules and definitions, etc. Standards and measurement methods are not the same in one sentence. There is no difference. For example, some certification indicators in forest protection and water resources have different focuses. Therefore, before certification, companies must first set their goals and be precise to see which one is specifically certified.
The second important thing is to keep records at the level of continuous data and materials. For example, some daily energy consumption records, energy…electric energy and so on. Raw material procurement, the source of raw materials is detailed, such as where the specific location is, or where the supplier is contacted from, how much emissions are caused in the transportation route, etc. From these aspects, the record perfection is that throughout the entire business system
Another important part of this business is that all internal staff must participate in this kind of participation. In many corporate processes, leaders are obsessed with certification. Employees below may not have a clear idea of the purpose, which is not conducive to implementation. In terms of the popularization of employee-level training, let employees all understand… When you feel like you are integrated and have a sense of belonging as if you are part of the task… Only by sustaining those target indicators can it be easier to operate and do well. Haha
After that, we will also use the question and answer section to explain the remaining parts of this section that are unclear but can be understood. Let me ask you a question first: Is it too expensive and a waste of energy to implement sustainable certification for a small enterprise? In fact, it does not mean that small enterprises do not represent it. This actually affects the implementation time and cost investment… If you communicate with the certification agency, it depends on the actual structure of the business and personnel. In terms of architecture…choose one that fits the scale and is applicable. Therefore, the cost needs to be analyzed. You cannot just make a decision. The amount of investment should be based on requirements and standards. Let me talk about the difference between large companies and small companies in this matter (sustainability certification). I would like to explain and add. Large companies can make this kind of planning in a more extensive and high-level way through systematization…this kind of large-scale capital and more professional concentration of talents. However, small companies are more flexible than large companies. They are flexible in implementation but lack professionalism. This is an objective situation.
Then there’s another question: what are the key factors that need to be paid attention to after sustainable certification to maintain certification? Maintaining the nature of this certificate is an important task for the company. It must regularly ensure that the corresponding products meet the target range. Moreover, the validity period of the certification must also be paid attention to. Each certification expiry date must have a period. This is an important issue to look at.
To briefly explain other aspects of comparison, you said different standards… Because certification bodies also have categories, categories should be determined according to this scope… Some set standards based on the overall corporate nature of the company… nature and responsibilities, and then… some may start from product attributes, but these must be based on the regional development stage, or the company's strategy, market trends… and the actual… the actual problems at the practical level to determine the scope of the standards.
Then there is competition with similar companies. In some business markets, everyone may be striving for the same certification category. In this way… fighting for certification… there are many factors to consider, such as time schedule, actual preparations of different companies… they may be long or short, and the content and scope of the preparation work are different! In this comparison, we can see different situations and these contents are worthy of careful consideration and attention.
For example, certification indicators in different fields will be different, chemical products may focus on some chemical content concentrations, data ratio limits, and food, which require more detailed tracing of the source of raw materials, etc. There are specific standards and specifications. Under the influence of different corporate business philosophies, this will affect the choice of the corresponding business direction… Then I have to talk about providing global procurement services for weak current intelligent products!
In fact, certification is an opportunity for enterprises… It is an opportunity to take positive steps… It is also an opportunity to take positive steps, such as adjusting, improving the efficiency of business operations, and gaining competitiveness in the market. There are many positive factors. Certification cannot be simply regarded as just a process. Instead, the meaning must be seen from a long-term perspective.